Privacy Policy

Who we are

Clean My Home Midlands (cleanmyhomemidlands.co.uk) is a lead-generation service that connects people looking for home cleaning with independent local cleaning companies across the Midlands. This policy explains what personal information we collect when you use our site and request a quote, and how we use and protect it.

Information we collect

When you submit our quote request form, we collect:

• Your postcode and town or area
• The type of clean you need and details about your home
• When you would like the clean
• Your name and phone number
• Your email address (optional)
• Any extra details you choose to provide

We may also collect limited technical information (such as your browser type and general location) through standard server logs.

How we use your information

• To match your enquiry with local cleaners who cover your area
• To pass your request to those cleaners so they can contact you with availability and pricing
• To respond to any questions you send us
• To monitor and improve our service

Sharing your information

To deliver the service you’ve asked for, we share the details from your quote request with one or more independent local cleaners so they can quote for your job. Those cleaners are responsible for how they use your information once they receive it. We do not sell your personal information.

Legal basis for processing

Under UK data protection law, we process your information on the basis of your consent (given when you submit the form) and our legitimate interest in connecting you with the cleaners you have asked to hear from. You can withdraw your consent at any time by contacting us.

How long we keep it

We keep your enquiry details only for as long as necessary to provide the service and for our reasonable business and legal needs, after which they are deleted.

Your rights

You have the right to access the personal information we hold about you, to ask us to correct or delete it, to object to or restrict its processing, and to withdraw consent. To exercise any of these rights, email us at hello@cleanmyhomemidlands.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Cookies and similar technologies

We use a small number of strictly necessary cookies that are required for the site and our quote form to work; these are always on. We also use optional analytics and advertising cookies (see “Analytics and advertising” below), but only after you accept them on our cookie banner. A small cookie remembers your choice so we don’t ask again on every visit, and you can change it at any time by clearing this site’s cookies in your browser.

Analytics and advertising (Google)

With your consent, we use Google Analytics 4 and Google Ads conversion tracking to understand how visitors use the site and to measure how well our advertising performs. These tools are off by default: we use Google Consent Mode, so no analytics or advertising cookies are set until you accept them on our cookie banner. If you decline, they stay off.

When you have accepted, this may involve:

• A Google Analytics cookie (“_ga”) holding a randomly generated identifier, used to recognise your device across pages.
• Storing Google “click identifiers” (such as “gclid”) from the ad link you arrived through, so a resulting enquiry can be credited to the right advert.
• When you submit an enquiry, sending Google a securely hashed (irreversible) form of your email and/or phone number, together with the click identifier, so Google can confirm the advert led to an enquiry (known as “Enhanced Conversions”). Your details are hashed before they leave our systems and are used only for this conversion measurement.

We rely on your consent for these non-essential cookies and for sharing the hashed data described above. Google processes this information as described in the Google Privacy Policy. You can withdraw consent at any time by clearing this site’s cookies, and you can opt out of Google Analytics across all sites with the Google Analytics Opt-out Browser Add-on.

Bot protection (Cloudflare Turnstile)

To protect our quote form from automated abuse, we use Cloudflare Turnstile in invisible (managed) mode. Turnstile analyses signals about your browser environment and interaction with the page to confirm you are a human, and may set short-lived cookies for that purpose. The form content you enter is not shared with Cloudflare. Cloudflare’s processing of the signals it collects is governed by the Cloudflare Turnstile Privacy Addendum, which forms part of Cloudflare’s wider privacy policy.

Contact us

If you have any questions about this policy or how we handle your information, contact us at hello@cleanmyhomemidlands.co.uk.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised “last updated” date.